Bòrd na Gàidhlig (Gaelic Language Board) is today unveiling a brand-new campaign to encourage Gaelic speakers to let Scotland and the world know they are proud to speak the language.
The campaign was inspired by the Welsh language ‘Iaith Gwaith’ scheme, which encourages Welsh speakers to wear the orange speech bubble to show customers that they can speak Welsh.
Speakers and learners of Gaelic are being encouraged to use the hashtag #cleachdi – or #useit – plus the hashtag #gaidhlig when they communicate with others, be it in person, on social media, on email signatures or on their websites.
They can also support the campaign by wearing the turquoise speech bubble on lanyards, badges or stickers, or display a poster at their work or home to tell the world of their pride at being a Gaelic speaker.
Shona MacLennan, Bòrd na Gàidhlig chief executive officer, said: “Bòrd na Gàidhlig is delighted to be launching this new campaign at the Mòd. More and more people want to use and learn Gaelic and this initiative is a very positive and easy to use means to encourage more people to use more Gaelic in more situations. It is great that we can look at examples of how our fellow Celts are promoting their language and follow their lead with this campaign.
“We at Bòrd na Gàidhlig will be joining all those who speak the language in displaying our pride at letting others know we are Gaelic speakers. We think #cleachdi is the perfect way to do this. So let’s #useit and put #gaidhlig firmly on the map.”
Aled Roberts, Welsh Language Commissioner added: “Iaith Gwaith is well established in Wales, and is a valuable resource for organisations, businesses and charities to show customers that a service is available in Welsh. In recent years, it has evolved and been used more widely in ways ranging from an engineering company creating a vinyl version on hard hats to health boards creating a magnetic version to be used on hospital beds to show which patients wish to be cared for in Welsh.
“It is going from strength to strength in Wales and I very much look forward to seeing the equivalent in Scotland launched during the Royal National Mòd.”