There is a clear link between what
customers think is a high quality product and the Welshness of the product.
Here are the main research findings
published by the Welsh Government recently:
- 85% of shoppers in Wales believe that food and drink produce from Wales is excellent quality
- 85% think that they taste excellent
- 78% say that they would always buy Welsh produce if the price was right.
The statistics support the messages that
emerged from the Welsh Language Commissioner’s research into customer attitudes
to the use of Welsh by supermarkets.
The Commissioner's research showed that
people in Wales, Welsh speakers and non-Welsh speakers alike, see the value of
using the Welsh language, with 68% saying that they would like to see Welsh
being used by supermarkets in Wales, and 83% agreed with the statement that
using Welsh showed support to Welsh culture.
The Welsh Language Commissioner, Meri Huws,
“In a competitive market it is vital for
companies to listen to what customers want and take steps to meet their
aspirations. The Welsh language itself is a tool to attract and retain
customers, and it is also an effective way to show the Welsh source of a
product and the high quality which is linked to that.
"I have a team of officers who work
directly with businesses to help them develop and increase the use of Welsh.
Advice and resources by the team are
free of charge, and I encourage any business trading in Wales to take the
opportunity to see for themselves the benefits of using the language, and
The report about the Value of using Welsh
in supermarkets can be seen here.