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Exciting plans to increase use of the Welsh language in supermarkets

In a competitive market it is vital for businesses to listen to what customers want and take steps to meet their aspirations.
Research by the Welsh Language Commissioner shows that 68% of customers in Wales would like to see the language being used by supermarkets in Wales, and the Welsh Government's research shows that there is a strong connection between the ‘Welshness' of food and drinks and people’s views of what makes high quality produce.
Lidl is the latest supermarket to set out to strategically plan its use of the Welsh language. Gareth Davies, Lidl’s Regional Director, Wales said: 
"We have already started to install new signage in our stores which gives a prominent place to the Welsh language, and we have a timetable in place for introducing the new signs to all stores in Wales over the coming months. Another plan we have underway is to increase the Welsh food and drinks we sell and to make the Welsh origin of the produce clear on the packaging."
Another supermarket that sees the benefit of developing the use of Welsh is the Co-op. Mike Pengelly, Co-op’s Regional Manager, Wales, said:
“As a community retailer, the Co-op works to embrace and contribute to local life. We are proud of our Welsh heritage - which traces back to the mid 1800’s – and we invest in local economies through our: store investment programme; creation of local jobs; community programmes and the championing of Welsh food, drink and agriculture. I believe that it is important for the Welsh language to thrive for future generations, and by promoting a culture of respect, with inclusion and equality at the heart of what we do, the Co-op will continue to support its use and, champion a better way of doing business in our communities.”
The Welsh Language Commissioner, Meri Huws, said:
“Since I published the research report into the attitudes of customers to the use of the Welsh language by supermarkets, I have established a forum with the supermarkets’ senior officers in Wales to share ideas about how to develop their use of the language. It is good to see these discussions bearing fruit and see businesses such as Lidl and the Co-op taking action in order to improve their customers’ experiences."
You can read the Commissioner’s research report and learn about the help available to develop the use of the Welsh language on the website

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