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The Benefits of Bilingual Marketing by Charities in Wales - 2014

 

The research was held to assess the value to charities of using the Welsh language in their marketing and publicity materials.
 
The research findings suggest that charities stand to gain from bilingual marketing.

Only a small minority seem to hold negative attitudes towards bilingual marketing. 
A survey was conducted with 752 people across Wales during February and March 2014.

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